What Did You Buy in 2025? The Year’s 25 Top-Shopped Items

Plus, 7 Things We Learned From Episodes One and Two of The End of an Era View in Browser       Update Preferences I asked my team earlier this month to look back at the brands, trends, and cult-favorite buys that shaped the year. The result? Twenty-five add-to-basket moments that told a larger story of our collective shopping carts. I won't give away what rose to the Top of the Carts—you'll have to read that for yourself. LIBBY PAGE EXECUTIVE SHOPPING DIRECTOR   LIBBY PAGE EXECUTIVE SHOPPING DIRECTOR   What Did You Buy in 2025? A Look at the Year's 25 Top-Shopped Items BY TALIA ABBAS AND LAURA JACKSON A Vogue Shopping special of the brands you loved, the trends you embraced, and the street style looks you recreated. SEE THE EDIT Your Daily Fashion Fix 7 Vogue-Approved Ways to Style a Puffer Jacket This Winter A lesson in sensible chic. SHOP NOW Floral, Silk, and Plaid—The Best Dôen Dresses to Wear This Winter SHOP THE EDIT Toteme! Khaite! Alaïa! The Latest Drops You Don't Want to Miss SHOP NEW ARRIVALS Top stories on Vogue today 7 Things We Learned From Episodes One and Two of The End of an Era BY ANNA GRACE LEE Taylor Swift pulled off an unprecedented cultural and economic event with the Eras Tour, quite literally making history (and $2 billion). Now, she's giving fans a look at how she did it. LEARN MORE Melania Trump Delivers a Serious Festive-Season Wardrobe BY VOGUE The first lady continues to keep things understated, following up an all-black Givenchy gown for Sunday's Kennedy Center Honors with velvet suiting by Dolce & Gabbana at last night's Congressional Ball. SEE MORE In case you missed it Does This Cheese Have More Protein Than Your Favorite Bar? Now that we're all obsessed with hitting protein goals, it's impacting our snack choices. We asked the experts to weigh in. I Tried Microdermabrasion and It Totally Transformed My Skin Think of microdermabrasion as a stronger version of an at-home peel or scrub, and ideal for anyone who wants to refresh their skin's texture and tone. 2025 Was All About Blush There was no bigger makeup moment of 2025 than blush. Here, experts talk about its influence and break down all the blush trends that dominated our social feeds this year. MORE FROM VOGUE This e-mail was sent to you by Vogue.com. To ensure delivery to your inbox (not bulk or junk folders), please add our e-mail address, vogue@mail.vogue.com, to your address book.   View our Privacy Policy Unsubscribe or manage your newsletter subscriptions   Copyright © Condé Nast 2025. One World Trade Center, New York, NY 10007. All rights reserved.